Google has taken further measures to ensure its quality standards with its recent update named “Penguin.” Over-optimization is one of the key issues in this update that has affected many website owners. While Google most likely has some of the best intentions in mind for creating better experiences for its users there are two main groups people who seem to be really mad about the latest updates. The people that seem to be most upset about the update include spammers and those concerned with a the potential rise of taking out competitors through dishonest anti-SEO methods.
The Bad Guys Are Really Ticked-off
Google has been pretty consistent over the years with it’s policies on search engine optimization, although it has not always been effective with its algorithms to enforce many aspects of these policies. With time, it does seem to be improving for the better good of the internet. In short, Google says that the best way to optimize a website is to create the best experience possible for users. In theory, if your website has quality content and provides a good user experience, then other relevant websites will link to your site, and thus give you a “vote” and increase your page rank.
One of the old ways to “game” the system that many SEO professionals have used is unnatural inbound link building. It didn’t take black-hat SEO’s very long to start building “link-farms” to trick Google into temporarily giving their websites higher “false” credibility. This method was taken out of the picture with the panda update, along with content farms. These link farms and content farms are considered spammy and Google has severely punished websites associated with these “bad neighborhoods” in recent years.
Some of the websites most severely affected by the recent penguin update include “big money” keywords. These particularly keywords generally have a high monetary reward in terms of high product sales or profitable services that generate a great deal of revenue, therefore the “reward” for optimizing for these keywords is very high. This consequently makes a great deal of incentive for SEO’s working for these websites create as many links as possible to the site. So what is Google’s problem with the methods that were being used? It’s simple really, most of these links giving these sites “credibility” were put in place by massive link requests, spam and exchanges. Basically, the links were put towards the benefiting websites in order to increase their search rankings, not to improve user experience.
It makes a lot of sense really why Google wants to have websites with the best user experience show up in their search results. If Google had a bunch of crappy sites showing up in their results all the time, then nobody would want to use Google anymore.
One of the popular examples that has been going around the webs lately is that “Viagra” no longer shows up for when you search “Viagra.” Personally, I don’t have any problem getting it up and that little pill is probably the number one thing that I see in my email spam folder. Screw you Viagra. Take your own pills and go $#&@ yourselves. In my opinion, Google was making an example of them because of the spammy practices of their affiliates. They deserve to be punished. The people who point out this example are mostly pill pushers who spam everybody. On the comments that I’ve read throughout other blogs, it’s seems like the spammers are the ones that are most upset. The was the point! Google 1, bad guys 0. Hooray for anti-spam! Read more – A New Shadow Industry Created by the Penguin Update?
About the Author: Ron Bohn has been a web designer and internet marketer for 14 years and is the head of Bohn Studios Web Design in St. Louis.